Ziploc is a well-known brand that has become synonymous with resealable plastic bags. These bags have become an essential household item for storing and organizing various items, from food to personal belongings. In the United States, Ziploc has established a strong presence through its extensive distribution network and partnerships with retailers. In this article, we will explore the history of Ziploc, its distribution strategy, key distributors in the USA, and the reasons behind its success.
Ziploc was introduced in 1968 by The Dow Chemical Company, a global leader in materials science. The brand revolutionized food storage with its innovative interlocking zipper seal, providing a convenient and reliable way to keep food fresh. Over the years, Ziploc expanded its product line to include various sizes and types of bags, catering to different storage needs.
Ziploc’s distribution strategy plays a crucial role in ensuring its products are readily available to consumers across the United States. The brand employs a multi-channel approach, utilizing both traditional retail channels and e-commerce platforms.
Ziploc has established partnerships with major retailers, including grocery stores, supermarkets, and big-box retailers. These partnerships allow Ziploc products to be prominently displayed and easily accessible to consumers. The brand invests in point-of-sale displays and shelf space to maximize visibility and attract customers.
Furthermore, Ziploc actively engages in trade promotions and collaborates with retailers to run special offers and discounts. These promotions not only drive sales but also create brand awareness and encourage repeat purchases.
In recent years, Ziploc has recognized the growing importance of e-commerce and has expanded its presence on various online platforms. The brand has its official website where consumers can directly purchase Ziploc products. Additionally, Ziploc products are available on popular e-commerce platforms like Amazon, Walmart.com, and Target.com.
By embracing e-commerce, Ziploc taps into the convenience and accessibility of online shopping, reaching a wider audience and catering to the changing preferences of consumers.
Ziploc works with several key distributors in the USA to ensure its products are efficiently distributed and reach consumers in a timely manner. These distributors play a vital role in the supply chain, from manufacturing to retail shelves. Let’s take a look at some of the prominent distributors:
Bunzl Distribution is a leading distributor of packaging, disposable supplies, and cleaning products. They have a strong partnership with Ziploc and distribute their products to various industries, including foodservice, retail, and healthcare. Bunzl’s extensive distribution network ensures Ziploc products are available in a wide range of establishments.
United Stationers Supply Co., now known as Essendant, is a wholesale distributor of office supplies, janitorial products, and industrial supplies. They also distribute Ziploc products to their vast network of retailers, making them easily accessible to businesses and consumers alike.
McLane Company is a leading supply chain services company that provides grocery and foodservice supply chain solutions. They work closely with Ziploc to distribute their products to grocery stores and other foodservice establishments, ensuring a steady supply of Ziploc bags for consumers.
Sysco Corporation is a global leader in foodservice distribution, supplying a wide range of products to restaurants, healthcare facilities, and educational institutions. They include Ziploc products in their extensive portfolio, making them available to foodservice establishments across the country.
Ziploc’s success can be attributed to several key factors:
Ziploc has established itself as a leading brand in the United States, offering a wide range of resealable plastic bags for various storage needs. Through its multi-channel distribution strategy, including partnerships with major retailers and a strong online presence, Ziploc ensures its products are readily available to consumers. Key distributors like Bunzl Distribution, United Stationers Supply Co., McLane Company, and Sysco Corporation play a crucial role in efficiently distributing Ziploc products. The brand’s success can be attributed to its innovation, brand recognition, extensive distribution network, adaptation to e-commerce, and trade promotions. Ziploc continues to be a trusted choice for consumers seeking reliable and convenient storage solutions.
Ziploc products are available in various retail channels, including grocery stores, supermarkets, and big-box retailers. They can also be purchased online through the official Ziploc website and popular e-commerce platforms like Amazon, Walmart.com, and Target.com.
Ziploc works with key distributors like Bunzl Distribution, United Stationers Supply Co., McLane Company, and Sysco Corporation to efficiently distribute its products. These distributors have extensive networks and partnerships with retailers, ensuring Ziploc products are readily available across the United States.
Ziploc bags are known for their interlocking zipper seal, which provides a reliable and airtight closure. This feature sets them apart from other resealable bags, ensuring freshness and preventing leaks or spills.
Yes, Ziploc offers eco-friendly options for consumers concerned about sustainability. They have introduced Ziploc brand Compostable Bags, which are made from plant-based materials and are certified compostable in industrial composting facilities.
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